So I decided that there are already very well build mental models across the process of renting a house or booking a stay, since we were not creating an actual new experience I started by carefully evaluating other apartment rentals services, hotels and real state websites and applications. I decided to evaluate all of these with an heuristic analysis followed by a benchmark on what information is provided along the path.
Viya already had a screen recording service and I took care of setting some goals and a funnel on google analytics so that I could analyse the site performance. By combining both the heuristic analysis, information benchmark and site performance data, I was able to base design decisions more accurately to meet business's goals. Viya’s goals were initially to make the booking path as easier as it could get and to provide the user useful information across the whole process.
This leading as a result in more bookings and a larger community of viyistas. Viya had already their branding but had not being able to convert it to a digital presence. We worked together in establishing some new guidelines that would apply more accurately to a digital brand and would convey the business mission, along with colours and iconography. I opted for a circular typography that would provide the feeling of freshness, friendliness and trustwhorty, while also noting the most knowledgeable fact that it is legible and memorable.
